MARKETING STRATEGY
Marketing Strategy for Established Businesses
Your problem may not be a lack of marketing. It may be a lack of connection between the work already being done.
I do not decide the deliverable before I understand the problem.
I review the business, competitors, customers, current marketing, website, search visibility and available proof. Then I separate the urgent-looking work from the work that actually deserves priority.
WHAT THE WORK CAN INCLUDE
Positioning and message direction
Customer-path review
Channel and campaign priorities
A practical execution plan
HOW IT CONNECTS
This service does not operate alone.
A clear answer to three questions: What does the customer see, what do they understand and what happens next?
The exact mix depends on the bottleneck. Strategy should not disappear after the kickoff meeting, and execution should not drift away from the original business problem.
See how I diagnose and prioritize the work →START WITH THE CURRENT PROBLEM
Show me what the business is working with.
Send the website, the current marketing and what is frustrating you. I will tell you what I see and whether this deserves priority.
Talk to Matthew