WEBSITES + SEO

Website Strategy and SEO for Service Businesses

Before adding more traffic, find out what the current website fails to explain.

I do not decide the deliverable before I understand the problem.

I examine the services buyers search for, the pages Google can crawl, the proof available on each page and the path from a search result to a real inquiry. Important search intent needs a focused destination, not another keyword forced into the home page.

01

Website content architecture

02

Service and location pages

03

Search-intent and keyword research

04

Internal linking and on-page SEO

05

Blogs and Google Business Profile support

This service does not operate alone.

A clearer website for buyers and a stronger set of crawlable pages for the services the business actually wants to sell.

The exact mix depends on the bottleneck. Strategy should not disappear after the kickoff meeting, and execution should not drift away from the original business problem.

See how I diagnose and prioritize the work →

Show me what the business is working with.

Send the website, the current marketing and what is frustrating you. I will tell you what I see and whether this deserves priority.

Talk to Matthew