Direction
Competitor research, market analysis and a clear plan for what the business needs to say.
Strategic marketing, handled directly
Work should ALWAYS look better online, even when it's already great on site.
I help growing businesses turn real work into a connected marketing system across content, websites, search, email and advertising.
Based in Alberta · Working remotely across Canada
MADSEN STRATEGYPLAYBOOK / 01
THE BUSINESSMARKETING
PLAYBOOK
PLAYBOOK
BUSINESS→PROOF→BUYERS
Before you sign another agency,
Ask yourself:
Are they good enough for what you’ve built?
ONE CONNECTED SYSTEM
Good work should keep working.
A finished project can become video, photographs, social posts, website proof, search content, email and future ad material. I connect those pieces so the business builds a useful marketing library instead of publishing one forgotten post at a time.
See how the services connect →Content
Social management, video editing and content repurposing built around the real work.
Discovery
Website content, SEO, blogs and Google Business Profile work that help buyers find the right services.
Follow-through
Email, paid campaign planning, reporting and reusable proof that support the next decision.
FEATURED CASE STUDY
A.C.T. Construction & Renovations
One Alberta contractor. One connected system covering organic content, website and SEO work, Google Business Profile content, jobsite media and ongoing measurement.
Read the complete case study137Google profile calls
80.4Kunbranded search impressions
Observed platform metrics. May through August 2026 where stated.WHY MADSEN STRATEGY?
The person setting the direction also understands the work.
Madsen Strategy is run directly by me, Matthew Madsen. I study the market, build the content, connect it to the website and explain what the numbers actually show. There is no account manager translating the plan between departments.
More about Matthew Madsen →KNOW WHO YOU ARE HIRING
HAVE A PROJECT IN MIND?
Show me what you’re working with.
Send me the website or tell me what the company is trying to improve. I’ll tell you what I see.